The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Innovation & Transformation / Innovation in Lockdown
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
www.window-swap.com
Agency: WindowSwap / Singapore
Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Chefbot
Agency: Kroger + 360i / New York
Client: Kroger Category: Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_108M
Award:
2021 Social Media Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_109M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_110M
Award:
2021 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby Silverstein & Partners
Title:
Respond2Racism—First-Responder Twitter Bot
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_111M
Award:
2021 Social Media Merit Award
Agency:
McCann Poland / Warszawa + McCann Canada / Toronto
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_112M
Award:
2021 Social Media Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_113M
Award:
2021 Social Media Merit Award
Agency:
WindowSwap / Singapore
Client:
WindowSwap
Title:
www.window-swap.com
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_114M
Award:
2021 Social Media Merit Award
Agency:
Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS_SM21_106M